New member of staff – DoT welcomed a new team member in February. Sergio Sosa joins the DoT London office as Sales Executive from the Grand Cayman Marriott Beach Resort and brings a wealth of experience and knowledge in sales and marketing, along with excellent client skills. Sergio will be dealing primarily with the travel trade and will be driving forward a number of trade-facing initiatives.

In-flight advertising on BA – Continuing DoT’s implementation of digital advertising, a 30-second version of the TV advert is currently being shown on all British Airways flights before the in-flight entertainment starts. Keep an eye out if you are flying with BA anytime soon!

New print creative ​- the next stage in the process to produce new print creative has begun, now that results from the market research have come in. The chosen idea will now need to be brought to life with creative teams and photographers due to head to Cayman for the photo shoot in a few weeks’ time.

Hong Kong – the DoT team have been helping the CIGO team prepare for the upcoming GREAT festival of Innovation event in Hong Kong. Commerce Minister Hew will be taking part in a panel discussion entitled “Beyond Luxury” where a panel of experts from various sectors will examine the factors that are shaping this new definition of luxury, identify the forces driving it forward and exploring what the experience of luxury will become for consumers in the future.

Attendance at IMM – PR Executive Rose Tighe will be attending Travmedia’s International Media Marketplace (IMM) to showcase the Cayman Islands to the UK media. The event is made up of consecutive 15-minute meetings throughout the day allowing one-on-one sessions with journalists, influencers and other members of the media.

Influencers in Cayman – two social media influencers Ben Heath and Katie Heath were recently in Grand Cayman to blog about the destination and showcase Cayman to their followers. They also visited Little Cayman where they stayed at the Southern Cross Club. They produced great photos and content on their Instagram pages and have also written blog posts about their time on island. It is important for DoT to work with influencers like Ben and Katie as they open the destination up to a completely different, younger, millennial audience who engage heavily with social media. 

Dublin meetings – PR Executive Rose Tighe was in Dublin recently hosting meetings with several members of the Irish press. Publications met with include The Irish Times, The Irish Independent, Irish Tatler and writers for National Geographic Traveller. The aim of the meetings was to showcase Cayman to the Irish market, to create ongoing relationships and open up dialogue around the destination.

Management team in London – DoT London had a successful week of meetings with members of the Grand Cayman management team, as well as the country managers from both Canada and the US. Director of Tourism Rosa Harris was joined in London by Deputy Director and Global Marketing Manager Oneisha Richards, Deputy Director of Finance Kyle McLean and Head of HR Amy Bothwell. These meetings allow group discussions and open debate around any global and regional projects and help to forecast strategy and direction for DoT moving forward.

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